SAALT WEAR
Meet Saalt Wear Bralettes. Your most beautiful period underwear just got the perfect match-back. Your essential bralette—elevated.
The launch of the Bralettes was one of Saalt's biggest releases in 2024, and I led the art direction for the campaign shoot and product launch campaign strategy. My vision was to create an elevated and sophisticated look as a continuation of the original Saalt Wear Lace & Mesh Collection. I focused on highlighting the softness of the fabric, intricate details, and the bralette’s comfortable design.
Lace & Mesh Bralette Collection
SERVICES
creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, website graphics, design auditor
Art Direction, Graphic Design
CREDIT
Creative Direction by Carmel Samiri, Photography by Marc Gabor, Videographer by Jacob Perry. Lighting by Alex De La Hidalga, Photo Editing by Emily J, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman and Cherie Hoeger, Social Media Management & Design by Maria Beer, Packaging Design by Graphical House Agency and Riley Lusher
PACKAGING & MOOD BOARD
At Saalt, we believe that periods are a natural cycle, an amazing phenomenon that shows the power of the body. The packaging design for our Saalt Wear Bralettes draws inspiration from beautiful landscapes of mountain ranges around the world—symbols of resilience, beauty, and empowerment. This design reflects our mission to inspire confidence and support people in living their best lives.
