SAALT WEAR
Inspired by our natural world—and the starry expanse beyond it—Deep Plum and Seaspray Green join the customer-favorite collection, Saalt Wear Comfort Collection, as two new colors in our best selling styles. The softest, most comfortable leakproof and period underwear you'll ever wear that absorbs periods, bladder leaks, and more.
I managed the entire photoshoot process, distributed post-production material to my team, and establish a marketing launch strategy to create impactful collateral for all marketing channels.
Cosmic Comfort Collection Fall ‘24
SERVICES
creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, web assets
Art Direction, Graphic Design
CREDIT
Creative Direction by Carmel Samiri, Photography by Marc Gabor, Lighting by Alex De La Hidalga, Photo Editing Assistant by Emily J, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman, Social Media Management & Design by Maria Beer
MOOD BOARD
This mood board presents a collection of product photography and fashion shots that utilize dark, moody lighting to create a distinct and atmospheric aesthetic—combined with cozy and soft textures to tie it back to the main focus of the fabric.