SAALT
Peace out, pads. Today’s teens are making the switch to comfortable, sustainable period care that fits their active lifestyles—whether at school, during sports, or while they sleep. Saalt Teen offers a bold and energetic alternative with a teen-exclusive menstrual cup and period underwear line.
To keep pace with an ever-evolving younger Gen Z audience, a rebrand was necessary to ensure the collection remained fresh, inclusive, and modern. The updated identity features a vibrant, high-energy color palette that sets Saalt Teen apart from the main Saalt brand while resonating with the individuality and self-expression of today’s teens.
Teen Collection Rebrand
SERVICES
creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, web assets
Art Direction, Graphic Design
CREDIT
Creative Direction by Carmel Samiri, Photography by Marc Gabor & SO Manifest, Lighting by Alex De La Hidalga, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman
MOOD BOARD
This mood board guides the Saalt Teen rebrand toward a bold, expressive, and effortlessly cool identity, with blends of Y2K, sporty, and digital-forward aesthetics, mirroring how Gen Z pulls from the past while setting their own trends.
